SBDC Workshops Spring 2024 - Oregon Coast Community College

Canva for Digital & Printed Marketing Design

Canva is an easy-to-use and budget-friendly online tool for designing graphics. It has quickly become a go-to option for business owners and managers who need to quickly put together flyers, business cards, social media posts, videos and much more. We’ll explore templates, branding, layouts, how to upload photos, and Canva‘s new Magic Studio. Come participate in this workshop to learn some of the tips and tricks your instructors — and fellow workshop participants — are using. We’ll meet in a computer lab so that you can practice while you’re learning.

INSTRUCTOR: JULIA RYAN
TUESDAY, APRIL 9 | 9-11AM | LINCOLN CITY | $25
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Quickbooks Online Level 1

For QuickBooks beginners. Learn how to use the most popular business accounting software program. If you have never used or are just starting to use the program, this training is for you. Class includes setting up company files, creating a chart of accounts, adding customers, jobs, and vendors. Also covers paying for expenses, invoicing, and receiving payments.

INSTRUCTOR: NATALIE BRONSON
Tuesday, April 9 | 3-5pm | Live via Zoom | $75
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Quickbooks Online Level 2

For intermediate QuickBooks Online Users. If you have completed QB Level 1 or are slightly more than a “new user” of QuickBooks, this training will help expand your existing base of knowledge. Class includes lessons in fundamentals of accounting, reconciling bank accounts, inventory, and running reports.

Instructor: Natalie Bronson
Tuesday, May 14 | 3-5pm | LIVE VIA ZOOM | $75
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Excel Level 1: The Basics

Gain a solid understanding of the Basics of Microsoft Excel. Learn how to navigate the Ribbon; enter and edit data; the basics of formulas and the most common functions used in office environments. Dramatically increase your efficiency and effectiveness with dozens of shortcuts, tips, and tricks.

INSTRUCTOR: JOSIAH DEAN
Wed., April 3 | 5-7pm | zoom | $25
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Excel Level 2:

Intermediate Tips & Tricks

Go even farther with Microsoft Excel. Get insights into new and advanced functions, show off your data with charts and graphs, and learn how to integrate Excel with other programs.

Instructor: Josiah Dean
Wed., April 17 | 5-7PM | ZOOM | $25
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Small Business Makeover

This class is for existing businesses who are experiencing slowing sales or fewer customers, and perhaps even some sagging reviews. Learn ways to make your business fresh again, without spending money. You will learn how to make a great first impression again and manage your reputation by learning about how customer expectations have changed. We will provide audits for you to look at your business with fresh eyes.

INSTRUCTOR: KELLIANE PARKER
THURSDAY, MAY 16 | 9-11AM NEWPORT | $25
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Enhancing Accessibility:

A Guide for Small Businesses & Organizations

This workshop is custom-tailored to tackle the distinct hurdles in establishing inclusive and accessible spaces for your workplaces and beyond. Providing pragmatic insights, strategies, and resources, the course equips small enterprises with the tools necessary to confront accessibility issues head-on and cultivate a culture of inclusivity. Through practical guidance, participants gain the knowledge and confidence to address accessibility concerns proactively, fostering environments where all individuals can thrive. By prioritizing accessibility initiatives, small businesses not only comply with regulatory standards but also nurture environments that champion diversity and equality. This workshop serves as a vital resource for small businesses seeking to create welcoming and accessible workplaces that reach to empower employees and the consumers they serve to resonate community-wide inclusivity.

INSTRUCTOR: Taylor Yount
TUES., MAY 21 & 28 | 9-11AM | NEWPORT | $50
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How to Wholesale Your Product

In this class, you will learn what distributors, sales reps and retailers look for in a product to wholesale. You will learn to make your product market ready and learn both sell-in and sell-through principles.

INSTRUCTOR: KELLIANE PARKER
TUESDAY, APRIL 16 | 9-11AM
LINCOLN CITY | $25
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Inventory Management

You need to repurchase best sellers, but your inventory is tied up with slower movers. Learn how and when to liquidate inventory with creative solutions, how to maximize sales with star products, and how to determine how much and how frequently to buy. The workshop will also cover loss prevention and how to identify and correct
employee theft and waste.

INSTRUCTOR: KELLIANE PARKER
THURSDAY, MAY 23 | 9-11AM | LINCOLN CITY | $25
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Content Creation Lab

In this content design sprint, we will be learning new skills such as harnessing AI for creative design, content scheduling, and creation apps to create content for your business in class. Bring your ideas and creativity for a session of fun and leave with finished content. This lab is free!

INSTRUCTOR: KELLIANE PARKER
TUESDAY, MAY 14 | 4-5:30 PM | NEWPORT
TUESDAY, JUNE 11 | 4-5:30 PM | LINCOLN CITY
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Digital Marketing and Branding

Learn to promote your business using the various social media platforms, create online ads and buy ad space on social media sites, and manage your company on Google.

INSTRUCTOR: KELLIANE PARKER
WEDNESDAY APRIL 24 | 9-11AM (NOTE DATE CHANGE)
NEWPORT | $25
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Fundamentals of Equity Capital

Venture Capital & Angel Investors

Learn the basics of how equity capital works. Investor profiles, the types of investment money, the difference between a loan (debt) and equity capital, where to find investors, when to bring in outside capital, and how valuations work. Course provides a glossary of terms common to the industry.

How to Make Money
Feeding People

A two-part workshop to create – or fine-tune – your business model for a successful operation. This remote workshop is ideal for start-ups, whether a food truck, catering company, farmer’s market vendor, bakery, fast casual, or fine dining restaurant. We’ll work together on your business model to include the basics on branding, writing a marketing plan, exploring business feasibility, and establishing a financial foundation for success and growth. Five hours in the classroom plus two one-on-one advising Zoom sessions.

INSTRUCTORS:
LESLIE HILDULA & NATALIE BRONSON
TUESDAYS, APRIL 23 & 30
4-6:30 PM | ZOOM | $65
OR, SATURDAYS, JUNE 1 & 8
10 AM-12:30 PM
LINCOLN CITY | $65
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Small Business Marketing

Learn actionable marketing skills that will directly result in revenue generation. You will learn how to get the results you want and how to know if your marketing is working. We will create a simple action plan you can apply directly to your business.

INSTRUCTOR: KELLIANE PARKER
TUESDAY, MAY 28 | 4-5:30 PM | NEWPORT | $25
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Business Plan Basics

Learn how to build a Business Plan using the platform LivePlan. You will receive a link to use LivePlan for three months that will help you build a strong business plan. You will learn best practices on how to build a strong plan and we will work on your plan in class.

INSTRUCTOR: KELLIANE PARKER
TUESDAY, JUNE 4 | 9-11 AM | LINCOLN CITY | $25
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Create an Elevator Pitch

Create a concise and compelling way to introduce yourself or your business. Have you ever fumbled over your words while you are trying to tell people about your business? You will each create your elevator pitch as you follow along in the workbook provided. Learn what elements you should include, how to create a pitch when your business is hard to explain and how to make it simple enough for someone to tell others about it.

AI Tools for Small Business

Learn how to utilize AI technology to improve various aspects of your business. The class will cover several topics, including: Learning the basics of interacting with AI systems and how to use them to automate tasks. How to use AI-powered tools to generate website copy, blog posts, and social media content. How AI can help with Customer Engagement. The benefits of using AI for image, video, and audio generation. How to use AI to generate web-design code, making it easier and faster to create new pages and add features on your website.

INSTRUCTOR: STEVEN WINTERS
MONDAY, APRIL 29 | 8-10 AM | ZOOM | $25
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Using AI for Web Development

This course digs deeper into how your business can use powerful AI tools to help design your website, including template design, content creation, and publication.

INSTRUCTOR: STEVEN WINTERS
TUESDAY, JUNE 4 | 4-6 PM | ZOOM | $25
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Leadership Tools for Remarkable Customer Service

For business owners and managers who want to ensure and improve customer service in their operation. This in-person class will create a shared learning environment with peers who encourage and learn from each other. The workshop includes tools you can use for training new and experienced employees in providing remarkable service that bolsters your brand and increases repeat business.